Find your biggest growth opportunities.

Compare your growth metrics to category, geography, and platform specific benchmarks to identify your biggest opportunities.

Tell us which benchmarks you want.

Choose the category, market, and platform(s) most relevant for your app.

Plans you offer

Conversion

How free users become paying subscribers.

Does your app offer a free trial?

Enter the share of installs that start a trial and the share of trials that convert. We’ll calculate install-to-paid conversion.

Share of new users who start a free trial.

Installs that start a free trial.

Share of started trials that convert to a paid subscription.

Started trials that become paid subscriptions.

Annual plans

Retention, price, and mix for annual subscribers.

Share of annual subscribers who renew after their first year.

Share of annual subscribers still paying after two years.

Average number of years an annual subscriber keeps paying.

List price of your annual plan.

Share of your subscribers on annual plans.

Monthly plans

Retention, price, and mix for monthly subscribers.

Share of monthly subscribers still paying after month one.

Share of monthly subscribers still paying after two months.

Share of monthly subscribers still paying after three months.

Share of monthly subscribers still paying six months in.

Share of monthly subscribers still paying twelve months in.

Average number of months a monthly subscriber keeps paying.

List price of your monthly plan.

Share of your subscribers on monthly plans.

Economics

Add the inputs used to calculate your unit economics.

Revenue left after app-store fees and direct delivery costs.

Average ad spend to drive one install.

Average cost to acquire one paying subscriber, blended across paid and organic.

RevenueCat

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* We do not have benchmarks for these metrics, so they are not ranked.

Summary Metrics

Metrics Scored
0
Metrics Missing
15
Strongest Metric
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Weakest Metric
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Calculated Metrics
LTV/CAC*
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Payback Period
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Cost per Trial (CPT)*
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Blended CAC*
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Install-to-Paid Conversion*
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3 more metrics unlock the shape of your loop.

Conversion
Trial Start Rate—

Median 5.9% · top 10% starts at 19.8%

Trial Conversion Rate—

Median 31.5% · top 10% starts at 62.5%

Annual plans
1-Year Retention—

Median 24.5% · top 10% starts at 54.8%

2-Year Retention—

Median 12.6% · top 10% starts at 41.5%

Average Lifetime (Years)—

Median 1.1 · top 10% starts at 1.8

Subscription Price (US Dollars)—

Median $34.99 · top 10% starts at $89.99

Share of Plan Mix—

Median 22.0% · top 10% starts at 91.0%

Monthly plans
1-Month Retention—

Median 51.2% · top 10% starts at 73.6%

2-Month Retention—

Median 35.0% · top 10% starts at 60.8%

3-Month Retention—

Median 26.5% · top 10% starts at 52.3%

6-Month Retention—

Median 14.5% · top 10% starts at 37.8%

12-Month Retention—

Median 6.9% · top 10% starts at 24.8%

Average Lifetime (Months)—

Median 2.7 · top 10% starts at 7.5

Subscription Price (US Dollars)—

Median $7.99 · top 10% starts at $19.99

Share of Plan Mix—

Median 33.7% · top 10% starts at 99.5%

Ticks mark the 25th, 50th, 75th, and 90th percentiles

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