How Zero Built the World's #1 Fasting App and Hit $5M ARR in 6 Months
with Mike Maser — Cofounder
Mike Maser shares how Zero became the world's #1 fasting app, reaching $5M ARR in 6 months and over 10 million users through a simple MVP and viral moments like an Elon Musk tweet that generated $1M in 24 hours. He discusses evolving from organic growth to sophisticated monetization and adapting Zero's strategy for the GLP-1 medication era.
In this episode
- Why Zero’s simple one-screen MVP was critical for generating early momentum
- How a single tweet from Elon Musk drove $1M in revenue for Zero in 24 hours
- Shifting from organic virality to building a sophisticated growth and monetization engine
- How Zero adapted its strategy to the GLP-1 era by helping GLP-1 patients track their hydration and manage their protein intake to maintain muscle mass
- Zero’s ongoing strategies to reduce subscriber churn and build lifetime subscriber value