How Rise Turned “Sleep Debt” Into a 10M+ User Sleep App
with Leon Sasson — Cofounder
Leon Sasson explains how Rise pivoted from high-end sleep coaching for athletes to a consumer app focused on tracking sleep debt, growing to over 10 million users. He covers Rise's approach to connecting users to core value in 60 seconds, building an experimentation culture, and expanding into AI coaching and clinical care.
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In this episode
- Why Rise built its product around sleep debt to maximize a user’s “energy schedule”
- How Rise connects new users to the core value of its product in their first 60 seconds
- How Rise built a rigorous and high-velocity experimentation culture
- What the company found when it revisited A/B tests that it had previously called “losers”
- How Rise thinks about Oura and Whoop in the increasingly competitive sleep space
- How Rise is expanding beyond sleep tracking into AI sleep coaching and clinical care
- The three specific sleep tips he believes matter most for long-term health and wellness