How Pok Pok Doubled Revenue by Doubling Its Price | Melissa Cash
with Melissa Cash — Cofounder
Melissa Cash, cofounder of Pok Pok, on doubling revenue by doubling prices — and building an Apple Design Award-winning kids app with no levels, streaks, or addictive mechanics.
In this episode
- Why Pok Pok deliberately removed levels, rewards, streaks, and every other addictive gaming mechanic from its app
- How Melissa thinks about building for kids while selling to parents
- Why micro-creators are outperforming influencers and traditional paid marketing campaigns for consumer subscription apps
- Why the company waited over two years before launching on Android
- Why the key to building technology for children isn't necessarily less screen time but better screen time