How Honeydew is Reinventing Telehealth for Skincare

In this episode

• David’s personal decade-long struggle with severe cystic acne and the difficulties he faced getting access to effective care inspired him to partner with a nationally renowned dermatologist named Dr. Joel Spitz to cofound Honeydew.
• Unlike other telederm startups that sell commoditized topical treatments for mild acne cases, Honeydew is laser-focused on democratizing access to Accutane to treat patients with moderate to severe acne who have the most acute need.
• After launching in New York, Honeydew overcame multiple operational and regulatory hurdles to expand nationally, and is now licensed across all 50 states.
• This scale has also allowed Honeydew to lock in exclusive supplier partnerships that already made it the lowest-cost provider of Accutane in the United States.
• While Honeydew’s best-performing acquisition channel has been Google given the company’s ability to target specific high-intent search queries related to acne treatment, they’ve also had more recent success with paid ads on Meta and Reddit and with UGC content generated by microinfluencers on TikTok.
• Looking forward, Honeydew is excited to go beyond acute acne treatment to offer lifetime skincare, expand to additional skin conditions like eczema and psoriasis, and use AI to improve diagnostics, streamline support, and cut operational costs.