Apt's CEO on the AI Career Tsunami, Freemium, and Application Layer Defensibility
with Tomas Hoyos — Cofounder & CEO
Tomas Hoyos discusses building Apt, an AI-powered career mentoring platform helping people navigate career decisions as AI reshapes the workforce. He shares how switching to a conversational AI quiz lifted onboarding conversion 60%+ and Apt's strategy for competing against OpenAI and Anthropic as an application-layer AI startup.
In this episode
- Why long onboarding quizzes counterintuitively convert better vs. short ones
- How switching to a conversational AI quiz lifted onboarding conversion 60%+
- Why Apt charges from day one but is still betting on freemium long-term
- The playbook app-layer AI startups need to win vs. OpenAI and Anthropic